The Bluetooth SIG Demonstrates
New Audio Use Cases Enabled
by Auracast^™ Broadcast AudioBluetooth SIG、Auracast^™ ブロードキャスト オーディオが実現する新しいオーディオユースケースの体験デモを実施

What most surprised you at The Auracast™ Experience?

Havell: Auracast™ broadcast audio has the potential to deliver new, life-changing audio user experiences that can change the way we engage with each other and the world around us. Seeing the shared audio experiences first-hand, unmuting silent TVs in public places, and sharing audio brought the Auracast™ concept from being something of the future to being available now. It has the potential to truly enhance so many people’s lives through audio broadcasting.

Midttun: Recreating realistic use-case scenarios gives a much better understanding of the benefits. Letting the audience experience the technology is so much better than explaining it and leaving a lot to the listener’s imagination. What I enjoyed the most, personally, was the live audio experience. The audio latency was almost imperceivable, and the setup was done in a very simple way that makes Auracast™ broadcast audio a solution that will be easy to deploy.

What feedback did you receive from media and analysts at the event?

Havell: Feedback about Auracast™ broadcast audio after the Mobile World Congress event was overwhelmingly positive; there was a lot of excitement about the experience and the capability of the technology, which has the potential to transform the wireless audio experience for many millions of consumers.

Midttun: The feedback received from both media and analysts was generally positive, and it was a pleasure to respond to insightful questions that demonstrated the visitors’ strong grasp of the technology and its potential. One comment I overheard and particularly liked was from a person who had originally feared that broadcast audio meant his headset could be spammed by unwanted messages. Experiencing Auracast™ broadcast audio, and the fact that he, as a user, was in control, eliminated his concern and converted him into a believer in the value of broadcast audio in public spaces.

What do you think people will be most excited about when they experience Auracast™ broadcast audio?

Havell: Once they experience Auracast™ broadcast audio, I think people will realize just how much they will reap the benefits of the technology. A lot of people don’t realize how much they struggle in their daily lives with hearing loss or what they miss when watching silent TVs in public places. Once they know how easy it is to use Auracast™ broadcast audio, they will view this as something that can enhance their lives in many different ways.

Midttun: Unmuting a large number of TVs is probably the thing that will benefit most people. For people using hearing aids, I hope they get excited by new technology that improves audio accessibility and promotes better living through better hearing.