Earlier this year, the Bluetooth Special Interest Group (SIG), in collaboration with several Bluetooth® member companies, hosted The Auracast™ Experience at Mobile World Congress (MWC) Barcelona 2023. This global event series provides attendees with an in-depth look into what it will be like to experience Auracast™ broadcast audio in the real world.
The Auracast™ Experience at Mobile World Congress
The Auracast™ Experience is an exclusive demonstration of some of the new audio use cases Auracast™ broadcast audio will enable. “Imagine a future where you can tap into any audio around you, for example, in a bar, at the airport gate, or when at home and you want to listen to your TV all to yourself or share a movie on a flight wirelessly over Bluetooth®? It’s pretty awesome,” said Tomi from GadgetsBoy. “I’ll even go as far as to saying it was my fav tech out of MWC this year.”
Each person was provided with a pair of Auracast™ enabled earbuds and a smartphone with an Auracast™ app that allowed them to scan for, join, and listen to the Auracast™ broadcasts in three sample public environments: an auditorium, a sports bar, and an airport terminal.
Feedback for Auracast™ broadcast audio after the event was overwhelmingly positive. There was a lot of excitement about the experience and the capability of the technology. “Auracast™ broadcast audio was an MWC highlight for me – the use case demonstrations were clear and compelling,” said Simon Bryant from CCS Insight. “Auracast™ broadcast audio has the potential to be a game changer in terms of hearables use cases across large and important vertical applications such as professional audio vertical environments, including PA systems, live audio, and events but also hearing health management and quite a bit more.”
“Auracast™ broadcast audio was an MWC highlight for me – the use case demonstrations were clear and compelling.”
– Simon Bryant, CCS Insight
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The Auracast™ Experience Goes Global
Now, the Bluetooth SIG, supported by members from the Bluetooth® community, is taking The Auracast™ Experience on the road, and the next stop is Computex Taipei. Attendees at this event will have the same opportunity to experience Auracast™ broadcast audio in simulated locations that they will soon find it in the real world.
Recreating realistic use case scenarios gives a better understanding of the benefits Auracast™ broadcast audio can provide. “Seeing the shared audio experiences first-hand, unmuting silent TVs in public places, and sharing audio brought the Auracast™ concept from being something of the future to being available now,” said Chris Havell from Qualcomm. “It has the potential to truly enhance so many people’s lives through audio broadcasting.”
Nordic Semiconductor helped provide Auracast™ transmitters for The Auracast™ Experience at MWC and will collaborate with the Bluetooth SIG once again to help bring The Auracast™ Experience to Computex. “What I enjoyed the most personally was the live audio experience,” said Eirik Midttun from Nordic Semiconductor. “The audio latency was almost imperceivable, and the setup was done in a very simple way that makes Auracast™ broadcast audio a solution that will be easy to deploy.”
“Once they experience Auracast™ broadcast audio, I think people will realize just how much they will reap the benefits of the technology.”
– Chris Havell, Qualcomm
This next generation of audio innovation will propel audio streaming forward, letting you hear your best, unmute your world, share your audio, and enhance the way you engage with the world around you. Soon, at Computex Taipei, attendees will have another opportunity to see how the Bluetooth® member community is turning that promise into a reality.
“Once they experience Auracast™ broadcast audio, I think people will realize just how much they will reap the benefits of the technology,” said Havell. “A lot of people don’t realize how much they struggle in their daily lives with hearing loss or what they miss when watching silent TVs in public places. Once they know how easy it is to make use of Auracast™ broadcast audio, they will view this as something that can enhance their lives in many different ways.”
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Auracast™ Broadcast Audio
Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.
2023年初め、Bluetooth SIG（Special Interest Group）はメンバー企業数社とともに、Auracast™ ブロードキャスト オーディオの活用例を実際に体験できる「Auracast™ Experience」をMWCバルセロナ2023で開催しました。
MWCでの「Auracast™ Experience」
「Auracast™ Experience」では、Auracast™ ブロードキャスト オーディオによって実現する新しいユースケースの特別なデモンストレーションが行われました。GadgetsBoyのトミ氏は次のようにコメントしています。「オーディオを自由に聞ける未来を想像してみてください。バーや、空港の搭乗ゲート、家でテレビの音を自分だけで聞きたいとき、飛行機の中で映画を一緒に見たいときも、それがBluetooth®によってワイヤレスに実現できる未来です。素晴らしいですね。個人的には今年のMWCで最も気に入ったテクノロジーです」
Auracast™対応のイヤホンとAuracast™アプリの入ったスマートフォンが配られた参加者は、講堂、スポーツバー、空港ターミナルという3つの公共の場におけるAuracast™ 配信のスキャン、受信、再生を体験しました。
イベント後、Auracast™ ブロードキャスト オーディオに対するフィードバックはとてもポジティブなものでした。テクノロジーの体験をとても楽しんでいただき、可能性に期待が集まりました。「Auracast™ ブロードキャスト オーディオは、私にとってMWCのハイライトでした。ユースケースのデモンストレーションは分かりやすく、説得力がありました。Auracast™ ブロードキャスト オーディオはPAシステム、ライブオーディオ、イベントなどのプロフェッショナルオーディオ分野だけでなく、聴覚の健康管理をはじめとする数多くの大規模かつ重要な分野におけるヒアラブルのユースケースで、根本的な変革を起こすポテンシャルを持っていると思います」とCCS Insightのサイモン・ブライアント氏は述べています。
「Auracast™ ブロードキャスト オーディオは、私にとってMWCのハイライトでした。ユースケースのデモはわかりやすく、説得力がありました」
– サイモン・ブライアント、CCS Insight
世界中で展開されるAuracast™ Experience
Bluetooth SIGは、今後Bluetooth®コミュニティのメンバーのサポートのもと、Auracast™ Experienceを世界各地で開催していきます。5月のCOMPUTEX TAIPEIでもMWCと同じように、参加者はAuracast™ ブロードキャスト オーディオを模擬的な場所で体験でき、近い将来に現実の世界で得られる体験と同じ体験ができます。
Auracast™ ブロードキャスト オーディオがもたらすメリットは、現実的なユースケースシナリオの再現を通じて、より深い理解が得ることです。Qualcommのクリス・ハベル氏は「実際にオーディオを共有したり、公共の場で無音のテレビを音声付きで視聴したりすることで、Auracast™というコンセプトの見方が未来の技術から今すぐに活用可能なものへと変わりました。Auracast™は、オーディオブロードキャストを通じて数多くの人々の生活を大きく向上させる可能性を持っています」とコメントしています。
MWCのAuracast™ ExperienceにおけるAuracast™送信機は、Nordic Semiconductorの協力のもとで準備されました。Bluetooth SIGはCOMPUTEX TAIPEIでのAuracast™ Experienceでも再び同社の協力を得ています。同社のエイリク・ミットゥン氏は次のようにコメントしています。「個人的に最も楽しめたのは、ライブオーディオ体験です。オーディオの遅延はほとんど感じられることなく、セットアップも非常にシンプルでした。そのシンプルさがAuracast™ ブロードキャスト オーディオを導入・展開しやすいソリューションにしています」
「Auracast™ ブロードキャスト オーディオを一度でも体験したら、その活用における可能性の大きさを実感できるでしょう」
– クリス・ハベル、Qualcomm
Auracast™という次世代オーディオイノベーションによって、オーディオストリーミングが進歩しました。最高の音で聞くことや、オーディオを共有すること、今まで聞こえなかった音声を聞くことが可能になり、世界とのつながりがさらに豊かになるでしょう。COMPUTEX TAIPEIでも、Bluetooth®のメンバーコミュニティがいかにこの約束を現実のものにするための取り組みを再び体験することができます。
「Auracast™ ブロードキャスト オーディオを一度でも体験したら、その活用における可能性の大きさを実感できるでしょう」とハベル氏は述べています。「難聴で日々苦労している人がどれほど大きな恩恵を受けられるかや、公共の場で無音テレビを見るときに音声があればどれほど楽しめるか、多くの人は気付いていません。Auracast™ ブロードキャスト オーディオの活用がいかに容易かを知ってもらうことで、この技術が生活を多様な方法で向上させる手段として広く受け入れられることを期待しています」
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