Since the announcement of its release last year, product manufacturers, market analysts, and industry enthusiasts have eagerly awaited the availability of Auracast™ devices. Finally, that wait is over. Auracast™ broadcast audio is being deployed at public festivals, in conference centers, and showcased at numerous audio event expos. Google has even added the ability for venues and businesses to indicate support for Auracast™ broadcast audio within their locations in preparation for widespread deployment of Auracast™ broadcast audio in a broad range of public spaces. Soon, we will all have an opportunity to experience the benefits of this new Bluetooth® innovation firsthand.

What Is Auracast™ Broadcast Audio

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Auracast™ broadcast audio is a new Bluetooth capability that allows an audio transmitter to broadcast to an unlimited number of receivers, enabling exciting new audio experiences that will enhance the way we engage with each other and the world around us. With Auracast™ broadcast audio, you will be able to share our audio with family and friends, unmute silent TVs in public spaces, and hear your best wherever you go.

  • Share Our Audio: Smartphones, tablets, and laptops with Auracast™ broadcast audio will allow you to invite family and friends to use their own earbuds or hearing device to join in and listen to your personal audio experience when watching a movie or playing music
  • Unmute Our World: Auracast™ broadcast audio on TVs in public locations like gymnasiums, restaurants, transit centers, and more will enable you to unmute what was once silent and offer a more complete watching experience
  • Hear Our Best: Auracast™ enabled public address or sound systems will allow venues like auditoriums, theaters, conference centers, and transit centers to enable visitors to hear our best at their location

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The Perfect Fit for an Auracast™ Retrofit

Learn about Auracast™ broadcast audio retrofit solutions and opportunities.

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Auracast™ Retrofit Opportunities

Auracast™ devices are already on their way. In addition to these Auracast™ product releases, there is also a complete suite of Auracast™ retrofit transmitter solutions coming to market that will allow us to experience Auracast™ broadcast audio sooner than later. This newly released infographic outlines the Auracast™ retrofit opportunity in detail and highlights some of the largest volume opportunities with the lowest barrier to implementation for locations and devices to take advantage of these retrofit solutions today.

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  • Public Assembly: Auracast™ adapters can connect to the more than eight million existing global sound/public address systems, transforming any venue into an Auracast™ location without the need for an infrastructure upgrade. Classrooms, lecture halls, places of worship, libraries, community centers, transportation hubs, and convention centers already equipped with these systems can add Auracast™ adapters to allow visitors to listen to audio from the venue using their own Auracast™ listening devices.
  • Personal Audio Sharing: Auracast™ dongles are plug-and-play solutions that turn existing smartphones, tablets, and laptops into Auracast™ transmitters. When plugged into your device, these dongles can enable enhanced personal audio sharing from your current hardware. Industry analysts estimate that 1.7 billion Bluetooth platform devices will ship this year, creating huge market opportunities for dongle developers to help transform existing products into Auracast™ capable solutions. 
  • Office Buildings: Auracast™ streamers can plug into the more than ten million legacy TVs and other screens around the world to broadcast audio directly to listeners with Auracast™ enabled earbuds, hearing instruments, or other receiver devices. Connecting to existing conference room sound systems, Auracast™ streamers can transmit the meeting audio to attendees with hearing aids, earbuds, or headset devices.
  • Public TVs: HDMI, USB, and auxiliary streamers and adapters provide a simple and affordable option to unmute the millions of silent TVs already in public locations, allowing visitors with Auracast™ receivers to listen to the TV of their choice without filling a venue with unwanted ambient audio for others. And with 5.3 billion products expected to deploy by 2028, there is a tremendous opportunity for streamer/adapter manufacturers to capitalize on the demand to make legacy TVs Auracast™ compatible. 

This newly released infographic explains how Auracast™ broadcast audio will enhance the way we engage with the world around us.

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FEATURED INFOGRAPHIC

The Perfect Fit for an Auracast™ Retrofit

Learn about Auracast™ broadcast audio retrofit solutions and opportunities.

SEE THE INFOGRAPHIC

Now Is the Perfect Time for an Audio Retrofit

Since the announcement of its release last year, product manufacturers, market analysts, and industry…

The Perfect Fit for an Auracast™ Retrofit

Learn about Auracast™ broadcast audio retrofit solutions and opportunities. Download Now

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