New Audio Experiences
Showcased in Shanghai
at Tech G

What feedback did you receive from media, analysts, colleagues, and customers at the event?

Ross: In addition to Auracast™ broadcast audio, more inquiries were made about the use cases enabled by this technology. For example, some media asked if they could use the technology at the event and whether it would be useful for users. We have seen a lot of anticipation for this technology.

Zubo: In general, the audience included users, downstream vendors, and upstream chip developers, all of them showing great interest in the live experience and product roadmap of Auracast™ broadcast audio. The fact that Bluetooth^® audio is well recognized by users ensures that the industry will further enhance our confidence in developing products enabled by Auracast™ broadcast audio.

What do you think people will be most excited about when they experience Auracast™ broadcast audio?

Ross: Unlocking many scenarios. For example, when I go to the airport, I really want to be able to receive a broadcast of the gate announcements directly in my personal listening device so I avoid missing any important information or announcements. Auracast™ broadcast audio makes that come true. I believe it will unlock more amazing scenarios in the future.

Zubo: Auracast™ broadcast audio makes connection easier as its unique audio sharing feature eliminates any previous complications when pairing Bluetooth^® technology. By enabling switching between scenarios, it boosts audio receiving in public places.

What are your expectations for the impact of the Auracast™ broadcast audio on the audio market?

Ross: I believe Auracast™ broadcast audio will significantly impact the broader audio market. Bringing it to more end users will require joint efforts between the Bluetooth SIG, Intel, and many other companies, including transmitter devices, headsets, and mobile phone vendors; all will be players in the whole ecosystem. Therefore, I think the impact will be broad. Beyond vendors, customers and end users will experience the biggest impact as more features are available in the future.

Zubo: Auracast™ broadcast audio is a new technology that disrupts the traditional interaction mode of Bluetooth^® Classic pairing. The interaction enabled by it will inspire more innovative products, introduce application scenarios that are not covered by Bluetooth Classic technology, enhance the diversity of the Bluetooth audio market, and expedite more applications for products related to Auracast™ broadcast audio. We expect Auracast™ broadcast audio will be the future of the industry, and Xiaomi will continue to support the evolvement of this technology.