The Bluetooth SIG establishes an entity in China
Earlier this month, the Bluetooth Special Interest Group (SIG) set up a subsidiary in China. Bluetooth SIG (Beijing) Technology Co. Ltd., headquartered in Beijing, with additional offices in Shanghai and Shenzhen, will help the Bluetooth SIG better serve our rapidly growing membership in China while supporting the vibrant Bluetooth® ecosystem in the region. The new entity provides localized support, resources, and expertise to help Chinese companies leverage the full potential of Bluetooth® technology.
“China is an important hub for Bluetooth technology, and its significance to the Bluetooth SIG continues to grow,” said Alain Michaud, chair of the Bluetooth SIG. “The establishment of our China entity reflects our dedication to advancing Bluetooth® technology within the region and globally and will enable us to provide enhanced support and resources to our valued members in China.”
Creating a subsidiary in China
The Bluetooth SIG recognizes the critical role Chinese members play in shaping the Bluetooth ecosystem, and the establishment of our subsidiary reflects our commitment to supporting their ongoing success.
- 6,500+ Bluetooth SIG member companies are based in China, making it the second-largest concentration of members globally
- Nearly 50% of all Bluetooth chips shipped each year are developed by member companies based in China
- Close to 50% of all smartphones (key Bluetooth enabled platform products) sold each year are developed by Chinese member companies
“At Xiaomi, Bluetooth® technology plays a central role across our diverse ecosystem,” added Zhang Guoquan, general manager of software development from Xiaomi. “We welcome the Bluetooth SIG’s expanded presence in China and look forward to further collaboration. This will accelerate innovation, improve user experiences, and open new market opportunities.”
“The establishment of our China entity reflects our dedication to advancing Bluetooth® technology within the region and globally.”
Alain Michaud, chair of the Bluetooth SIG
Continued global focus
Work in China and around the world will help the Bluetooth SIG continue to promote industry-wide collaboration, foster global interoperability and access, and drive wireless innovation that transforms the way people, businesses, and industries connect.
“The Bluetooth SIG’s China entity will enhance collaboration across the local industry, enabling Chinese companies to participate more effectively in the global market,” said Qinyao, VP of industry development from Huawei Consumer BG. “We look forward to working with the Bluetooth SIG and its member companies to drive open, interoperable technologies that benefit consumers.”
The Bluetooth SIG remains committed to members worldwide. Establishing this new Bluetooth entity further strengthens relationships within the Chinese technology community while enhancing engagement with all key geographic regions and countries.
Learn more about the new Bluetooth SIG entity in China.
