New Auracast™ Devices Validate the
Potential of This Latest Bluetooth
Audio Innovation

Auracast™ Assistants

Auracast™ assistants scan for Auracast™ advertisements and provide a user interface (UI) to enable you to select an Auracast™ broadcast to join, similar to the UI commonly used to connect to Wi-Fi networks in public spaces. In addition to native Auracast™ support in smartphones, companies like Sennheiser and JBL have developed Auracast™ assistants that are (or soon will be) on the market. Many of these take the form of an app on your smartphone that allows you to tune into the Auracast™ signal of your choice. Using these assistants, you can even switch between multiple Auracast™ broadcasts without a moment’s delay.

Auracast™ Receivers

Auracast™ receivers can be headphones, speakers, earbuds, or even hearing aids. Once an Auracast™ signal is selected via an Auracast™ assistant, the Auracast™ receiver can join the broadcast. Major headphone and earbud manufacturers like JBL, Samsung, Sennheiser, and Sony are releasing Auracast™ capable receivers as part of their latest product lines. Auracast™ hearing aids, such as those developed by GN Resound, Zepp Clarity, and others enable vast improvements in audio accessibility for all. Major companies like JBL are already coming to market with a range of Bluetooth® speakers that support Auracast™ broadcast audio.

“Collaborating with the Bluetooth SIG on Auracast™ broadcast audio has been transformative for us as an audio company,” said Carsten Olesen, president of consumer audio at JBL. “Their innovative broadcast solutions and commitment to excellence have enhanced our product offerings and elevated the overall audio experience for our customers.”

Retrofitting to Support Auracast™ Broadcasts

Waiting for new Auracast™ devices to reach market saturation isn’t the only way to deploy or enjoy the benefits of Auracast™ broadcast audio. Recently, ABI Research released a report, Auracast™ Broadcast Audio Retrofit Solutions and Opportunities, that examines the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions like the Auracast dongles developed by Flairmesh and Arendi. These dongles can be used to turn existing smartphones, tablets, and laptops into Auracast™ transmitters.

Auracast™ retrofits are helping to accelerate the wider adoption of Auracast™ transmitters and receivers. This newly released infographic outlines the Auracast™ retrofit opportunity in detail and highlights some of the largest volume opportunities with the lowest barrier to implementation for locations and devices to take advantage of these retrofit solutions today.

Learn more about this new Bluetooth^® capability through The Auracast™ Experience, and see how Auracast™ product ecosystem is taking shape, validating analyst device forecasts and market trends.