GN Looks at Bluetooth® Trends We
Can Expect to See Next Year

How did advancements in Bluetooth technology impact GN in 2024?

Advancements in Bluetooth^® LE Audio, particularly with Auracast™ broadcast audio, have reshaped our product development roadmap and allowed us to redefine the possibilities for our hearing aids. We have leveraged these advancements to enhance the user experience significantly across our ReSound Nexia hearing aid family, providing features that deliver exceptional audio experiences and improve the lives of people with hearing loss. This helped us drive greater customer satisfaction and brand loyalty.

Which Bluetooth trends had the most significant impact on GN in 2024, and how did you respond to them?

The trend towards more robust, low-latency audio streaming has been crucial for us. At GN, we pride ourselves on hearing aid innovation, especially in Bluetooth connectivity. Our dedication to advancing Bluetooth Low Energy (LE) technology inspired us to create proprietary protocols for audio transmission on both MFI and Android platforms, allowing direct phone connections.

However, a lack of an industry standard was slowing down the adoption of Bluetooth connectivity in hearing aids, disadvantaging users. GN helped initiate a hearing aid working group, understanding the value of an industry-standard protocol for enhancing accessibility not just for hearing aid users but for everyone. GN has been dedicated to developing Bluetooth LE Audio, underscoring our commitment to fostering innovation and accessibility in the hearing aid sector and allowing us to stay ahead in the competitive landscape and cater effectively to user demands.

What has been the biggest demand from your customers as it relates to Bluetooth technology for 2024?

Direct connectivity to devices is a top-three satisfaction driver for hearing aid users. Users want seamless integration with multiple devices, which is why the Auracast™ technology has resonated so well in our products. Users are increasingly looking for solutions that enhance their ability to effortlessly interact with the world around them.

Hearing aid users also continue to value the convenience and reliability of Bluetooth technology for streaming audio from their personal devices. We are constantly working to optimize this experience and ensure seamless integration with a wide range of devices.

Which Bluetooth innovations has GN been focused on this year, and what will you focus on in 2025?

In 2024, our focus has been on optimizing the user experience with Auracast™ technology and expanding our product offerings. We also prioritized educating hearing care professionals about the benefits of this groundbreaking innovation.

In 2025, we will continue to refine and expand the capabilities of Auracast™ broadcast audio in our hearing aids. We will also explore new applications for Bluetooth technology and focus on enhancing the overall user experience. Personalization and seamless connectivity will remain key priorities.

What future opportunities do you foresee for Bluetooth technology as it continues to evolve post 2025?

Bluetooth^® technology will play a crucial role in the development of next-generation hearing solutions and assistive listening technologies. We see immense potential for Bluetooth technology to further enhance accessibility and create more inclusive environments for people with hearing loss. As the technology continues to evolve, we envision a future where audio is seamlessly integrated into our daily lives, enhancing communication, entertainment, and overall well-being.