Building on nearly 25 years of innovation, Bluetooth LE Audio enhances the performance of Bluetooth® audio, adds standardized support for hearing aids, and introduces AuracastTM broadcast audio, a new Bluetooth capability that lets you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you.
Though only recently released, Bluetooth LE Audio and Auracast™ broadcast audio are already having a significant impact on audio market trends.
Enhancing Audio Performance
Bluetooth LE Audio provides higher audio quality at lower power, enabling audio developers to meet increasing consumer performance demands and driving continuous growth across the audio peripheral market (headsets, earbuds, hearing aids, etc.). As a result, analysts expect 3 billion Bluetooth LE Audio enabled devices to ship annually by 2027.
Standardizing Audio in Hearing Aids
Industry experts are also forecasting an expanded adoption of Bluetooth LE Audio in hearing aids. Extending better support for hearing aids and improving satisfaction for those with hearing loss, Bluetooth LE Audio has the potential to provide audio assistance to the more than 1.5 billion people with hearing loss worldwide. ABI Research forecasts a 5.7x increase in annual shipments of Bluetooth® enabled hearing devices over the next five years.
In August 2022, the U.S. Food and Drug Administration established a category of over-the-counter (OTC) hearing aids. Now, people can directly purchase Bluetooth enabled hearing aids without a medical exam, audiologist visit, or prescription. As a result, analysts expect to see a surge in growth for this new, over-the-counter hearing aid market. ABI Research forecasts a 9.5x increase in annual shipments of Bluetooth enabled over-the-counter (OTC) hearing devices by 2027.
Creating New Audio Experiences
Analysts expect to see significant growth in AuracastTM enabled devices and deployments in public locations over the next five years, driving new experiences, increasing the value of Bluetooth® audio peripherals, and creating scalability for assistive listening solutions while opening up new opportunities for accessibility. This growth in AuracastTM deployments will directly impact the speed of adoption for Bluetooth LE Audio devices. According to ABI Research, more than 2.5 million AuracastTM broadcast audio locations will be deployed globally by 2030.
Learn more about audio streaming market forecasts and trends in the Bluetooth Market Update.
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The Bluetooth® Market Update
The Bluetooth® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.
25年近くに及ぶイノベーションを基に策定されたLE Audioは、Bluetooth®︎オーディオの性能を強化しました。補聴器への標準化対応が追加され、新機能のAuracastTM ブロードキャスト オーディオはオーディオ共有やミュート解除を最高の音質で実現し、周囲の人や環境との関りをさらに豊かにします。
LE Audio、そしてAuracast™ ブロードキャスト オーディオは仕様が公開されたばかりですが、既にオーディオ市場トレンドに大きな影響を与えています。
オーディオ性能を強化
LE Audioは、より低い消費電力でより高い音質を提供します。それによりオーディオ開発者が消費者の性能要求の高まりに応えることを可能にし、オーディオ周辺機器市場（ヘッドセット、イヤホン、補聴器など）全体の継続的な成長を推進します。その結果として、アナリストの予測では、2027年までに年間30億台のLE Audio対応機器が出荷される見通しです。
補聴器でのオーディオ視聴を標準化
業界の専門家はまた、LE Audioが補聴器に迅速に導入されると予測しています。補聴器サポートの充実と難聴者の満足度向上に貢献することにより、LE Audioには、現在全世界で15億人を超える難聴者への聴覚補助を提供できる可能性があります。ABIリサーチ社の予測によると、今後5年間におけるBluetooth®対応補聴器の年間出荷台数は5.7倍の成長が見込まれます。
また、2022年8月、米国食品医薬品局はOTC補聴器のカテゴリーを制定しました。これにより米国では、医師や聴覚士の診断や処方箋なしで、Bluetooth®︎対応OTC補聴器を直接購入できるようになりました。その結果、アナリスト予測によるとこの新しいOTC補聴器市場の急成長が見込まれ、ABIリサーチではBluetooth対応OTC補聴器の年間出荷台数が2027年までに9.5倍に増加すると予測しています。
新しいオーディオ体験の創造
アナリストによる予測では、今後5年間でAuracastTM対応デバイスおよび公共の場における導入の両方に大幅な増加が見込まれます。それにより新たな体験が促進され、Bluetooth®︎オーディオ周辺機器の価値が向上し、音声アクセシビリティに新たな可能性をもたらす聴覚補助ソリューションの新しい拡張性オプションが期待されます。AuracastTM導入のこうした拡大は、LE Audioデバイスの導入速度に直接の影響を与えるでしょう。ABIリサーチによると、AuracastTM ブロードキャスト オーディオの導入は2030年までに全世界で250万カ所以上にのぼると予測されます。
オーディオストリーミングの市場予測や動向に関するさらなる情報は、「2023年Bluetooth®︎市場動向」でご覧いただけます。
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