Bluetooth Low Energy Technology - Market Potential

Extend your Personal Area Network

Bluetooth low energy technology extends your personal area network (PAN) to include watches and toys, sports and health care equipment, human interface (HIDs) and entertainment devices. The technology can be built into products such as watches, wireless keyboards, gaming and sports sensors, which can then connect and communicate with to host devices such as mobile phones and personal computers.

In a market full of narrow, local, proprietary connectivity solutions, Bluetooth low energy technology differentiates itself through its:

ease of implementation
low cost of integration
power handling
resistance to interference

Bluetooth low energy technology enhances existing use cases and enables new ones, widening the marketplace for Bluetooth technology.

Bluetooth low energy technology Chosen as Continua Health Alliance Standard

Continua Health Alliance, the non-profit, open industry coalition of leading health care and technology companies, has selected Bluetooth low energy wireless technology as one of the two wireless technology standards that will be included in the next version of the Continua Health Alliance Design Guidelines. Read the press release.

How far can we go?

Read this white paper and learn more about the Market potential for Bluetooth low energy technology.

Additonal white papers are available on-line to registered members of the Bluetooth SIG. If you're not yet a member, register today.

Quotes from industry analysts

Fiona Thomson, Senior Market Analyst Connectivity Group, IMS Research:

"The total addressable market (TAM) for all

low energy applications (including fitness, medical, etc. as well as handsets) is 7 billion devices in 2008, of which 4 billion are available for dual mode and 3 billion single mode."

Douglas R. McEuen, Wireless Semiconductors Senior Analyst, ABI Research:

"ABI Research forecasts

low energy technology to grow to 428 million devices shipped in 2010."